A number of years ago, Dataminer Founder and CEO, Tim Clark, owned an advertising agency with a very large car dealership as one of its clients. Tim had purchased a number of vehicles from this dealership and was puzzled that he only occasionally received any contact from the them regarding his vehicles milestones and with some of his vehicles he had received no contact. Concerned about this lack of a strong Customer Relationship Management (CRM) plan, Tim had a meeting with the Dealer Principal and asked some very simple questions.
WHAT THE MARKETING EXPERTS ARE SAYING ABOUT CRM?
“What I think we are witnessing today is a movement away from a focus on the transaction and toward a focus on building value-laden relationships and marketing networks... We start thinking mostly about how to hold on to our existing customers... Our thinking therefore is moving from a marketing mix focus to a relationship focus".
Philip Kotler is an American marketing author, consultant, and professor. He is currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University and is the author of over 55 marketing books.
THE DATAMINER PROGRAM
DATAMINER has a team of software and frontline customer communications agents to plan, implement, manage and report on complex CRM strategies that feature numerous campaigns aimed at customers in different stages of the car ownership cycle with each campaign featuring several communication touch points that require precise timing for successful implementation and results.
Dataminer searches every part of an auto dealership’s database gathering information on every client and their vehicle. The Dataminer program then sorts this information into a suitable structure for customer engagement via a number of touch points. This information is then implemented in synchronisation with the customer’s vehicle milestones.
You know in the highly competitive automotive industry the need to hold onto your customers is of paramount importance. However, most dealers aren’t sure where to start or what to do to achieve this. Here at Dataminer we find every customer in your database whose cars are reaching certain milestones, like service due, purchase anniversary, end of warrant, etc.
You know how an unhappy customer can be the difference between hitting or missing your CSI benchmark. Here at Dataminer we make contact with every one of your customers very soon after their experience with your business and provide you with their feedback in real time. This provides your dealership with an opportunity to resolve any complaints before they can affect your CSI.
The Dataminer CRM software platform is custom built and has the flexibility to be adapted to suit the individual CRM requirements of every auto dealer client. This most definitely gives Dataminer a competitive edge over other CRM companies who for the most part use a mass produced CRM software platform that is not flexible to the unique requirements some auto dealers may desire.